Small business internet marketing techniques consist of more than just straightforward advertising. There may have been a time, during the early days of being online, when any online advertisement could bring in new customers and generate profits but the internet has matured over the years, and the placement of simple ads isn’t enough anymore to qualify as a marketing campaign.
For the sake of this article, we will say that advertising is a more passive activity, and marketing is a more active way of reaching customers. When you place an ad, it just sits there doing its job (hopefully), but marketing is about getting people to see those ads.
Marketing is everything you do to promote your business and of course, advertising is a vital part of any full-fledged campaign, but it is only one part.
When it comes to small business internet marketing techniques, very few of them are passive.
1. Search Engine Optimisation
A standard online marketing technique is SEO (search engine optimisation). SEO takes time to set up, but it also needs to be kept up to date on a regular basis. When you add any new content to your site, you are affecting its SEO in one way or another. Search engines tend to favour fresh content, so adding to it is a smart move from a marketing standpoint.
Static advertising like pay-per-click and banner ads usually require a significant outlay of money before they return any noticeable results. That doesn’t mean you should rule them out, but it does imply that you have to be careful of anything that promises by “putting your advertising on autopilot.” Generally speaking, the more dynamic marketing techniques are the ones that will give you the most return for your efforts.
The leading search engines all have pay per click services, here are the links them:
3. List Building
One of the best methods of internet marketing is building an opt-in mailing list. The way a mailing list works is that you get people to share their e-mail address with you, and then you can market to them as often as you wish (within reason). It’s as easy as giving them a reason to enter their e-mail address, and you can do this by offering special deals, exclusive information or a gift of some kind. How you do it isn’t all that important; what is important is building a list.
They say it takes seven to twelve exposures of your message before people will take action and buy your products or services. It’s too risky to assume people will come back to your website that many times to see your offer but once they are on your e-mail list, you will be able to keep sending them messages directly. A mailing list can be incredibly useful when done correctly.
Every word you send needs to have value. Whether you are providing information or selling something, it has to be of value to the person reading it. The best part is that they will continue to receive your messages until they unsubscribe or you stop sending them (hint: don’t stop sending messages). Either way, having an e-mail list is one of the essential small business internet marketing techniques out there today, and if you haven’t got one, get started.
We have created opt-ins for Starting a Business, Buying a Business and Selling a business check them out here.