You want to make money from your email marketing efforts, and you need to ensure that you do not make big mistakes, or else you will end up with unhappy subscribers that will unsubscribe. So take notice of these big email marketing mistakes and make sure that you avoid them.
Don’t Use Misleading Or Hype Up Subject Lines
You need to do everything that you can to get your emails opened. Using a subject line that is misleading or pure hype is not the way to go. Your subscribers will not appreciate this, and it will drive them to the unsubscribe link very quickly.
Hype subject lines include things like “You Can’t-Miss Out On This” or “You Have To Open This Now”. People will be insulted by this and think that you are stupid. They will not open these kinds of emails because they know you are selling something.
A misleading subject line is even worse. You have probably seen subject lines like “Your Download Is Ready” or “You Have Been Verified”. Do not use these tactics or your list will unsubscribe in droves. Another classic is to use “Re:” so that it looks like a reply to an email the subscriber sent. You will soon have no subscribers if you do this.
Allow People To Reply
If you send out your emails and they have “No Reply” to them, then this is bad. Your subscriber will get a bounce back if they try and reply. Don’t deny your subscribers the chance to interact with you so let them respond to you.
If you use the “No Reply” tactic, it looks like you do not want to talk to your subscribers. Not talking to your potential customers is a terrible practice and you must avoid it. The whole point of email is to communicate two ways so be sure that this is enabled.
Sending Emails that have no Value
You see this all the time in the make money online niche. People send out emails that have no value in them whatsoever. They send emails about the latest products and services, and they are all sales orientated.
Your subscribers will not appreciate being bombarded with sales messages. Take the time to build trust and a good relationship with your list. Provide advice and guidance and case studies to solve problems where you can. They will appreciate this and be more willing to buy when you do make an offer.
Avoid Long and Short Emails
Writing emails is all a question of balance. Concise emails can be perceived as hype even if they are not. A very long text-based email will probably not get read as it is too much trouble. People are far too busy to read thousands of words in an email.
Sometimes you will have a lot of information to pass on to your subscribers. The best way to approach this is to break it down into many different emails. You must always think about the reader and whether or not your email will overwhelm them. Writing emails will take a bit of practice, but it is worth getting it right.
Email Campaign Providers
If you are looking at setting up an Email Campaign we use and recommend the following Email Campaign Providers
Aweber is one of the most popular email marketing service providers in the world. It is easy to use and connect seamlessly to wordpress and most website platforms. AWeber offers a 30 day free trial. After that, their pricing starts from $19/month.
MailChimp is one of the most popular email marketing service providers. They offer a very easy to use interface with great tools. MailChimp offers a forever free plan which allows you to send 12,000 emails for upto 2,000 subscribers. Their paid plans start from $10/month.
GetResponse is a hugely popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolute beginners. GetResponse offers a 30 day free trial. Their pricing starts from $15/month.